Technical Sales Representative

Employment Type: Full-Time
Benefits Offered: 401K, Dental, Life, Medical, Vision
Compensation: $67,400 to $88,000 per year Estimated pay

Why Work Here?
“Positive Company Culture welcoming all individuals with a dynamic leadership team and a highly engaged workforce.”


The Technical Sales Representative position is responsible for generating sales for EFE Labs . The Technical Sales Representative responsibilities include maintaining extensive knowledge of the products’ parts, functions, and processes and assisting closing sales deals where technical expertise may be required to fit the clients’ needs. Partners with other Sales team members, Engineering, Procurement and the Management Team to develop and drive the sales pipeline and sales bookings to meet targeted sales growth goals. Committed to working in a team-oriented environment with a customer needs-based approach and positive service-oriented attitude. The Sales Engineer may actively participate in or lead related ad-hoc or custom product projects as assigned.

ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned.

Actively and meaningfully contribute and participate in the Sales and Marketing Planning efforts during annual planning and updating of the plan.

  • Based on assigned role and responsibilities, execute the Sales Plan strategies and tactics by leading, developing, and completing associated projects and tasks.
  • Regularly refresh and identify high priority tasks and plan work schedule accordingly to ensure timely completion.
  • Meet personal sales targets through effective execution of the Sales Plan and associated sales process and activities.
  • Perform Sales activities including identifying prospects, contacting leads, site visits, trade shows, and customer and market research. Maintain on-going knowledge of products, markets, customers, and competition.
  • Leverage sales programs, new and improved products, product bundling or promotions, and ongoing activities to up-sell, cross-sell, and deepen customer relationships.
  • Utilize engineering skill set to lead, oversee, or assist in design/execution of custom product opportunities and serve as both sales and technical contact for the customer.
  • Assist in website management and content, utilizing digital marketing techniques, and setting up automated workflows and communications that serve to improve sales results and customer satisfaction.
  • Effectively and clearly communicate potential sales opportunities and risks in a timely manner to the management team so they can be evaluated and acted upon appropriately.
  • Regularly update Sales Deals, Sales Activity, follow-up Tasks, and report out on sales activity and opportunities at Sales Meeting.
  • Answer and respond in a timely and effective manner to telephone calls and emails from customers and other team members regarding inquiries, orders, changes, cancellations, delivery dates, application of products and pricing.
  • Monitor fulfillment status of in-house orders and interact with accounting, shipping, production, engineering, and management as necessary to prevent and resolve issues.
  • Complete specialized training programs as directed.

May perform other duties related to the department as assigned, including special assignments.


This role does not have direct supervisory responsibilities, but Sales Project leadership and ownership is expected.


To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.


  • BS degree in Engineering, Business Administration, related major or equivalent work experience.
  • Minimum of 2 years sales experience in a manufacturing or related field, preferably involving B2B sales.
  • Must have a ‘hunter’ focus with a relationship-building positive attitude.
  • Demonstrated success in utilizing digital marketing techniques and website management
  • Must be fluent in a Microsoft Office environment, excel use at an advanced level.
  • Training or experience with ISO-9001, AS9100, ISO 17025, Six-Sigma or similar program is highly desirable.
  • Experience within a highly technical sales product line is highly desirable.

If you are interested in this exciting opportunity, please e-mail your current resume with cover letter and salary requirements to Michelle Shire:

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